Nickelback "Those Days" Photo Submission Mosaic

This is a recent fan-sourced mosaic we powered for BMG group NickelBack.  The campaign asked fans to submit their "Those Days" nostalgic photos for a chance to have them featured in "fan art".   The idea was to surprise fans on the day of the Get Rollin album release with a fan-sourced mosaic...[…]

Harry Styles #GillsSushi Photo Booth

After the release of Harry Styles' "Sushi Restaurant" music video on Oct. 27, 2022, we had the privilege of a web-based version of Gill's Sushi Photo Booth! Fans who visited the Gill's Sushi microsite were able to commemorate their experience by uploading their photos and creating a "Booth Photo...[…]

Lauren Jauregui - "Always Loveline" Phone Activation

This is one of two recent activations we launched for AWAL artist Lauren Jauregui (formerly of Fifth Harmony)  as part of the release of her song "Always Love". The first activation was a progressive reveal of her cover art, and the second activation allowed fans to call her "Always Loveline" and...[…]

Lauren Jauregui - #AlwaysLove Cover Reveal

This was the first of two activations we launched for AWAL artist Lauren Jauregui (formerly of Fifth Harmony)  as part of the release of her song "Always Love".  We used a #AlwaysLove microsite to tease the cover of the new song. Fans were encouraged to presave the song in order to help unlock the...[…]

Cliff Dorsey: RaiseOne Photo Submission

This is a recent video submission activation for country music artist Cliff Dorsey.  Sourcing photos and videos to create user-generated, fan-sourced content continues to be a powerful tool to drive user engagement. Cliff's new song "Raise One" celebrates first responders, veterans, active...[…]

Stray Kids Hotline and Microsite

A few days before the release of the upcoming album, Korean K-POP group Stray Kids encouraged fans to call their surprise hotline we powered in order to hear messages from members of the band. The result was millions of calls from around the world! [Stray Kids(???? ??) Love Line] The...[…]

Crave the Flavor: Enter Codes for a Chance to Win

For the past few years, we have powered promotional campaigns for Wis-Pak's Vit Ice that allowed fans to redeem serial codes ("cap-codes" found under the bottle caps) for real-world prizes - as well as enter to win the grand prize.   This year's campaign site at[…]

City Girls - Good Love "Stream to Play" Sweeps and Leaderboard

This is another great example of a "Stream to Play" game we helped integrate on the Spotify platform.  The idea behind these games is simple - Fans connected on Spotify and stream the song while they play the game! The only way to play the game (and enter for a chance to win) is to stream the...[…]

BUBBL'R Boost Your Future Video Contest

We power a lot of video submission contests for both music labels and brands.  This one is for drink brand BUBBL'R is part of an annual campaign that gives away over $50,000 to creators who submit videos asking BUBBL'R to help them "Boost their Future".  The campaign has 3 stages - the first is...[…]

Jason Aldean - Small Town Bingo "Stream to Play" Contest

This is yet another great example of a "Stream to Play" game activation that we were asked to "Spotify".  You can check it out at Jason Aldean fans were able to play a game of bingo (for a chance to win the grand prize - a flyaway trip to see him in...[…]

Brooke Eden - "Knock" Stream to Play Contest

This is a simple example of gamifying the "Stream to Play" function through a good Spotify integration to engage users, drive streams, and reward fans at the same time.  You can access the contest here at This is one of several "Stream to Play" games we have...[…]

Diplo Secret Popup Show: SMS Campaign

On March 7, EDM artist Diplo decided to surprise fans with a "secret" popup show somewhere in London.  Using text (SMS) marketing, Diplo's label, together with Diplo, released a London-based phone number (+44 7723-558347) that fans could text and subscribe to in order to get the location of the...[…]

New Viral Sweeps Platform

We have a new sweepstakes platform that has just gone into beta.  We invite new and existing Metablocks customers to give it a try.  If you are interested in trying out the platform, contact us at: The platform allows fans to get points by performing tasks that include...[…]

Jason Aldean - "Macon Georgia" Presave and Preadd Sweepstakes

We recently launched a presave + sweepstakes campaign for BBR artist Jason Aldean to promote his upcoming new album: Georgia.  The campaign was built our flexible and scalable presave platform.  You can check it out at: Mobile version[…]

The Band Cahoots Viral Sweepstakes

We have a new sweepstakes that just launched for The Band Cahoots at This sweeps is based on a new platform we recently released that gives users points for performing multiple activations. The platform allows fans to get points by performing tasks that...[…]

Lauren Jauregui Valentine's Day Quiz

This Valentine's Day we launched a VDAY quiz application for AWAL artist Lauren Jauregui (formerly of Fifth Harmony).  The VDAY mood quiz asked fans to answer 7 questions and then recommended a song for their mood. You can check out the campaign at Users were...[…]

MuttNation Match Valentine's Day Quiz

This year we had the unique opportunity to work with Miranda Lambert's MuttNation Foundation to create a Valentine's Day quiz application that allowed her fans to find their "mutt match" based on a series of questions. The activation is online at The quiz consisted...[…]

Zayde Wolf Superbowl

Independent artist and sync sensation Zayde Wolf has one of his songs (Still Fighting For It) featured on NBC during Super Bowl LVI and the 2022 Winter Olympics.  To leverage the expose and convert it into streams and fan acquisition, we created a microsite featuring the promotional video piece...[…]

CKay Valentine's Day Hotline

Nigerian singer-songwriter and music sensation CKay, signed to Warner Music, decided to treat fans this year by allowing them to call him on his hotline for Valentine's Day.   Fans around the world were able to call and speak with CKay by calling his hotline during a 6-hour window.  As part of...[…]

Primary Wave - 'Valentine's Day Sweepstakes'

This is a recent Valentine's Day sweepstakes (and Spotify playlist) activation we deployed for Primary Wave's Legend's of Love Valentine's Sweepstakes promotion at The idea is fans choose their favorite artists and connect on Spotify to enter the...[…]