Crave The Flavor 2021

We recently launched the Crave The Flavor promotion for client Wis-pak on our LoyaltyPlus Platform. You can check it out at: The idea behind the LoyaltyPlus Platform (see other examples) is to reward fans for performing a broad range of tasks. These tasks include...[…]

New Sweepstakes Platform: In Beta

We have a new sweepstakes platform that has just gone into beta.  We invite new and existing Metablocks customers to give it a try.  If you are interested in joining the beta program, contact us at: The platform allows fans to get points by performing tasks that including...[…]

Paul Anka - Mother Day Hotline

We recently launched a phone hotline and presave campaign for Primary Wave artist Paul Anka.   Designed to promote the release of Paul Anka and Olivia Newton-John's new single: Put Your Head On My Shoulder, the campaign encouraged fans to call 800-650-6442 to hear a preview of Paul's single and to...[…]

Chris Lane - Mothers Day Ecard

We recently launched a Mother's Day card "Photo Booth" for Loud artist Chris Lane.  This activation allow fans to create and send their "mama" a Mother's Day card as part of the release of Chris' new single: That's What Mamas Are For.  You can check it out at: We...[…]

Tessa Violet - Games

This is a recent campaign for artist Tessa Violet that allows fans to create their own "Game" cards inspired by her music video for her single.   Fans are able to upload their photo, enter their first and last name and pick a team and position.  Fans are then able to generate and share their...[…]

Lindsey Stirling - #LoseYouNow

Lindsey Stirling recently used one of our dynamic video campaigns to crowdsource fan photos that she was able to use to create a unique fan mosaic that she used for the single cover art of the acoustic version of her single Lose You Now.  You can check the app here at...[…]

Alissa Griffith - Pre-save on Spotify Now

This is an example of one of many presave campaigns our Presave Platforms powers for both established and emerging artists.  This presave and save campaign is one we used as part of a "follower campaign" to help an artist grow their follower base by exposing their music to new listeners in the same...[…]

Casey Baer - #HollywoodHillsSweeps

Our Presave Platform provides a flexible solution for artists and labels who want to launch presaves, sweepstakes, and contests on the same platform.  The platform allows us to quickly and cost-effectively deploy rich, customized campaigns with a comprehensive list of functionality. This...[…]

Like 1999

This is a unique campaign we developed based on a creative vision driven by UMG Canada for the Canadian group Valley's new album title "1999".  The idea of the campaign was to "re-imagine" Spotify and streaming a little over twenty years ago in circa 1999.  UMG Canada's vision was to create a...[…]

Kevvo: Spotify Top Listener Sweepstakes

This is a great example of a Spotify "Top Listener" Contest Campaign for Latin artist Kevvo's collaboration with Becky G, Arcangel and Darell.  This Spanish language campaign asks fans to activate on both Instagram and Spotify, plus provide some additional information in order to enter.   You can...[…]

Evanescence - The Bitter Truth Pre-Save Competition

This campaign for Evanescence is an example of our popular "Presave and Enter to Win" category of activations.  The idea behind these is simple - encourage users to both presave, and then share the presave with friends.  Each user receives a unique link that servers as a "referrer" code and is...[…]

Brett Young - Phone Hotline

We have deployed a growing number of phone hotlines for music artists - these have become extremely popular in the US and the UK.  This campaign for country music artist Brett Young was used by Brett's marketing team to promote his new single - Lady.  Brett posted a photo on his socials where it...[…]

Harper Grae - #StillYourMother Content Wall

This campaign for music artist Harper Grae features our popular content wall activation (we recently launched another content wall for Gospel music artist Cece Winans).  This class of UGC (user-generated content) activations engages fans by allowing them to share their stories in community and...[…]

Lindsey Stirling - Lose You Now Dynamic Video

This is a more complex and more elaborate example of our dynamic video activations (you can see other examples of this type of activation here:  This particular dynamic video activation allowed users to upload 3 photos and transform them into a...[…]

Entre La Lumbre Instagram Filter

This is an example of a recent Instagram AR filter we developed for Latin music group Eslabón Armado's recent single: Entre La Lumbre.  This Instagram filter plays of the "flame" effect which is part of the single's cover design.  This is a good example of using an Instagram filter to engage with...[…]

Cece Winans - #BelieveForITChallenge Content Wall

User-generated "Content Walls" (examples...) are a great way to engage fans and have them share their stories and photos to support an artist's cause or movement.  This campaign for gospel music artist CeCe Winans encouraged fans to share what they were believing for as part of her...[…]

The Gray Havens - Presave to Unlock

We have always encouraged artists to use "content gates" to grow their Spotify following and email list.  These "content gates" require fans to connect with the artist on Spotify in order to access exclusive content such as an artwork reveal, new videos, or new music releases.   This particular...[…]

Aoki - Spotify Presave Contest

This is another example of our unique "referrer" Presave to Spotify contesting activation for Steve Aoki that encourages and rewards fans for sharing! Check it out at: This activation, which is built on our robust Spotify presave and sweepstakes...[…]

#By40Challenge Campaign

This is the most recent example of the next generation of our LoyaltyPro/Plus platform that allows artists and brands to engage their community of users or fans with this powerful platform.  The platform allows and encourages fans to earn points through a broad range of social media tasks and other...[…]