Posts

Zayde Wolf Superbowl

Independent artist and sync sensation Zayde Wolf has one of his songs (Still Fighting For It) featured on NBC during Super Bowl LVI and the 2022 Winter Olympics.  To leverage the expose and convert it into streams and fan acquisition, we created a microsite featuring the promotional video piece...[…]

CKay Valentine's Day Hotline

Nigerian singer-songwriter and music sensation CKay, signed to Warner Music, decided to treat fans this year by allowing them to call him on his hotline for Valentine's Day.   Fans around the world were able to call and speak with CKay by calling his hotline during a 6-hour window.  As part of...[…]

Primary Wave - 'Valentine's Day Sweepstakes'

This is a recent Valentine's Day sweepstakes (and Spotify playlist) activation we deployed for Primary Wave's Legend's of Love Valentine's Sweepstakes promotion at https://www.valentinesdayplaylist.com The idea is fans choose their favorite artists and connect on Spotify to enter the...[…]

Nicki Minaj - 'Do We Have a Problem?' PhoneLine

We recently launched a phone hotline for Republic artist Nicki Minaj to help promote her new single "Do We Have a Problem?"  The hotline (213-523-7762 or 213-523-PROB) was designed to allow fans to call Nicki with their problems.  Fans were able to leave messages and Nicki was able to respond to...[…]

SelvaRey Rum Sweepstakes - LoyaltyPro

We recently launched a holiday sweepstake for Bruno Mars' rum brand - SelvaRey on our LoyaltyPro platform. The idea behind the LoyaltyPro Platform (see other examples) is to reward fans for performing a broad range of tasks. These tasks include social tasks (sharing, watching videos, i.e...[…]

ALOK x John Martin - "Wherever You Go" Fan Video Submission

We recently launched a Video submission "contest" for Spinnin' Records artist ALOK.  The campaign at https://www.alok-whereveryougo.com/ encourages and allows fans to submit videos (after they connect on Spotify) for a chance to get featured on ALOK's social channels. Fans are able to upload a...[…]

Mayday Parade "Golden Days" Spotify App

We recently launched a unique campaign for BMG group Mayday Parade that allowed fans to nominate a friend to receive a special "Golden Day" package via the mail.  The offer was limited to the first 250 users who connected via Spotify and submitted their friend's information.  The campaign can be...[…]

Blue Chair Bay Holiday Promotion

Over the Christmas holidays, we launched the Blue Chair Bay Rum Holiday campaign - a great example of our next generation LoyaltyPro platform.  You can check it out at: https://takeaction.brightpathstrong.com/ The idea behind the platform is to reward fans for performing a broad range of...[…]

Monsta X - 'One Day' Streaming App

With the release of Monsta X's new single "One Day", we launched a microsite that encouraged fans to stream the single as many times as possible for "One Day".  The site provided links to all of the popular streaming services and also featured a counter that estimated the total numbers of streams...[…]

"ROCKtober" PrimaryWave Sweepstakes

This Halloween, we launched a Spotify sweepstakes for music label Primary Wave.  The idea was to promote a different rock artist for "14 days of Rocktober". Each day featured a different artist and a different set of prizes.  Users who connected that day would follow both Primary Wave and the...[…]

Devo - 'New Traditionalists' Giveaway

We have a new sweepstakes that just launched for Devo at https://viral.tweematic.com/devo. This sweeps is based on a new platform we recently released that gives users points for performing multiple activations. The platform allows fans to get points by performing tasks that including liking...[…]

The Gray Havens "Wide Awake" Giveaway

We have a new sweepstakes that just launched for The Gray Havens at https://viral.tweematic.com/wideawake. This sweeps is based on a new platform we recently released that gives users points for performing multiple activations. The platform allows fans to get points by performing tasks that...[…]

Stephanie Quayle - "We buy Gold" Video Upload Contest

This is a recent video submission campaign for Stephanie Quayle. Fans were invited to submit a video of their wedding & proposal! Fans were able to visit a microsite and upload their videos directly, using a webcam, mobile device or from YouTube. See how it works at...[…]

Brett Young Sweepstakes

We have a new sweepstakes that just launched for Country music artist Brett Young at https://www.brettyoungsweeps.com.  This sweeps is based on a new platform we recently released that gives users points for performing multiple activations. The platform allows fans to get points by performing...[…]