A few days before the release of the upcoming album, Korean K-POP group Stray Kids encouraged fans to call their surprise hotline we powered in order to hear messages from members of the band. The result was millions of calls from around the world!
[Stray Kids(???? ??) Love Line]
The 💞Stray Kids Love Line💞 is out!
Call 1-833-SKZ-1432 for a lovely surprise🥰
-- Stray Kids (@Stray_Kids) October 3, 2022
As part of two the campaign we created a microsite where fans could log in (via Spotify) and listen to messages after the release of the album (without incurring international phone fees) at https://www.straykids143.com/
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