Lil Pump & Anuel AA – ‘Illuminati’

Lil Pump & Anuel AA – ‘Illuminati’

We recently launched a Spotify connect campaign to promote Lil Pump & Anuel AA’s Illuminati! The campaign allowed fans to connect in order to get access to an exclusive Instagram AR filter promoting the project.  You can checkout the app at http://campaign.tweematic.com/illuminati After fans connected via Spotify (and followed the duo on Spotify, plus added […]

Instagram AR Filters II

Instagram AR Filters II

A growing number of music labels and artists are using Instagram Augmented Reality (AR) filters as part of the promotional campaigns.  Instagram AR filters have the ability to superimpose computer-generated, 3D or video effects on top of real-world images. Originally a response to Snapchat’s Lenses, these face filters were created and controlled by Instagram, who […]

Instagram AR Filters

Instagram AR Filters

A growing number of music labels and artists are using Instagram Augmented Reality (AR) filters as part of the promotional campaigns.  Instagram AR filters have the ability to superimpose computer-generated, 3D or video effects on top of real-world images. Originally a response to Snapchat’s Lenses, these face filters were created and controlled by Instagram, who […]

CB30 Valentine’s Day Card

CB30 Valentine’s Day Card

This was a recent Valentine’s Day campaign for client UMG that allowed CB3O fans to create and share a Valentine’s Day message with their loved ones.  You can check out the application at https://www.tweematic.com/cb30/ The idea behind the campaign is simple, yet so appealing: fans select their favorite Valentine’s message and card, then share it […]

LouGotCash Video Campaign

LouGotCash Video Campaign

This video and user generated content campaign for Republic Records artist LouGotCash encouraged and enabled fans to share their #Make10 Videos on Instagram for a chance to get featured on the campaign microsite at http://www.tweematic.com/lougotcash/ The microsite featured a #Make10Challenge Gallery that aggregated videos from Instagram. Video Submission Users were also able to submit and […]

Instgram: Taylor Swift #TS1989 Polaroid Instagram Sweepstakes

Instgram: Taylor Swift #TS1989 Polaroid Instagram Sweepstakes

Last week we launchd the Taylor Swift Photo Booth, and this we week we launched unique Instagram-driven sweepstakes for Taylor Swift and Polaroid.  You can check it out at: http://www.tweematic.com/polaroid/ Fans are asked to connect using Instagram and to select a photo from their Instagram account as part of the entry process (also fans automatically […]

Instragam Sweepstakes and Submissions Platform

Instragam Sweepstakes and Submissions Platform

We are happy to announce yet another addition to our growing treasure chest of social media application and tools: Instagramatic (forgive the name, but at Metablocks we try and make everything auto “matic” – Widgetmatic, Flashmatic, Tweematic, Locationmatic and now Instagramatic!) Cost and Effective Instagram Sweepstakes We are big fans of Instagram and have built […]

Neon Trees: Pinterest Contest

Neon Trees: Pinterest Contest

Another great example of Pinterest sweepstakes deployed on our platform is this one for the Neon Trees. The idea is simple: upload your photo and join the user generated fanboard (similar to the contest we launched for Willlow Smith). The application allows you to either upload photos or simply use your webcam. Once done, you […]

Instagrams Applications On the Rise

Instagrams Applications On the Rise

Instagram is a free photo sharing application (launched in October 2012) that allows users to take photos, apply a filter, and share it on. This photo sharing social network has experience impressive growth (see infographic below), and with its acquisition by Facebook a couple of months ago, the number of fans on Instagram is expect […]

Another 3 Component Combo: Keith Harkin Instagram App

Another 3 Component Combo: Keith Harkin Instagram App

We have been surprisingly busy building a growing number of Instagram applications, most hosted on Facebook. I recently talked about our value added approach of merging a number of different application components to create more comprehensive, more value-added campaigns (particularly for smaller artists). Earlier in the week, I posted about an application we built for […]