This was the first of two activations we launched for AWAL artist Lauren Jauregui (formerly of Fifth Harmony) as part of the release of her song "Always Love". We used a #AlwaysLove microsite to tease the cover of the new song. Fans were encouraged to presave the song in order to help unlock the single cover artwork. The more presaves we received, the sooner the artwork would reveal itself.
You can see the finished product at: https://alwayslove.laurenjauregui.com/
Below you can see the progression of the cover reveal as fans continued to presave the song in order to unlock the single cover art.
All our activations are optimized for mobile access - given a major of fans access these on their mobile devices.
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