Posts

Promoting Spotify Playlists: The Presave Platform

Our Presave and Sweepstakes Platform is designed to help music labels and managers quickly and efficiently promote artists, releases and playlists using the platform's flexible, scalable and advanced features.  One popular use of the platform is to promote and grow a label's internal Spotify or...[…]

#PicturesOfYou mosaic

In the past we have powered many engaging mosaic campaigns for broad range of artists and brands. These mosaic activations are a great way to crowdsource fan engagement and turn it into art or a picture that can be used as album or single cover artwork, sold as posters and merch or given away as...[…]

Picture This - Troublemaker Hotline

Irish alternative pop band Picture This just announced their Troublemaker Hotline at  (904) TRB-LMKR (or 904-872-5657). Given the band's origins, the hotline is also available locally in Ireland at +353 1 436 2479, except the Irish version, running on the same Metablocks platform, has a British...[…]

THE LASERS by Gareth Emery Pre-save Competition

This is a unique "referrer" Presave to Spotify activation for EDM artist Gareth Emery that encourages and rewards fans for sharing! Check it out at: http://zip2.it/thelasers This activation, which is built on our robust Spotify presave and sweepstakes platform, leverages our short link engine and...[…]

Lil Pump & Anuel AA - 'Illuminati'

We recently launched a Spotify connect campaign to promote Lil Pump & Anuel AA's Illuminati! The campaign allowed fans to connect in order to get access to an exclusive Instagram AR filter promoting the project.  You can checkout the app at...[…]

Marketing Ideas for the Covid Season!

We have started bookmarking innovative ideas, helpful resources and campaigns from artists and labels during the Covid-19 season. You can find the list here: - http://zip2.it/covidideas[…]

LionBabe -'Around the World at Home Virtual Home Tour' App

We launched what we think is one of the best Covid-19 related marketing ideas for client Vydia.  The concept behind the campaign was to launch an "Around the World at Home" virtual tour in partnership with select venues around the the world.  The duo, LION BABE, would go live on each of the...[…]

Liam Payne #HomeWithYou Hotline

Happy Tuesday everyone!📞Call 📞+44 800 808-LIAM (UK)+1 (850) 888-LIAM (ROW)And listen to a snippet of #HomeWithYou from @LiamPayne highly anticipated EP #LPFirstTime out this Friday 24.8.18— The Daily Payne (@realdailypayne) August 21, 2018   View this post...[…]

AEG Go Green 2020

We recently launched a microsite for AEG as part of Earth Month 2020 at http://www.aeggogreen.com The microsite is part of AEG's 1Earth initiative and encourages users to learn how they can help create a better future.  The site features a plastic footprint calculator, video sharing activation...[…]

Promoting Voice, Phone and SMS Campaigns: Best Practices

Every year we power dozens of voice campaigns, some big and some small.  Here are examples of good marketing and promotional ideas used by music artists and labels to get the word out about their voice campaigns. Little Mix (#ShoutOutToMyEx) #ShoutOutToMyEx hotline was released as part of the...[…]

Bookmarking Platform

The Metablocks Bookmarking platform is designed to help labels and other business better organize and share important information and web-based resources.  The platform allows users to create as many bookmarking projects as necessary. Each project is represented by a page. A page can contain any...[…]

Instagram AR Filters II

A growing number of music labels and artists are using Instagram Augmented Reality (AR) filters as part of the promotional campaigns.  Instagram AR filters have the ability to superimpose computer-generated, 3D or video effects on top of real-world images. Originally a response to Snapchat's...[…]

Instagram AR Filters

A growing number of music labels and artists are using Instagram Augmented Reality (AR) filters as part of the promotional campaigns.  Instagram AR filters have the ability to superimpose computer-generated, 3D or video effects on top of real-world images. Originally a response to Snapchat's...[…]

Pearl Jam 'Gigaton' hotline

Last week we helped launch a phone hotline for legendary rockers Pearl Jam.  The new 'Gigaton' hotline allowed fans to preview Pearl Jam's upcoming new LP ahead of its release on Friday (3/27).  Although the promotion is over, you can test out the original hotline by calling: 585-207-3276...[…]

Spotify Presaves & Sweepstakes Platform

Our Presave and sweepstakes platform, designed to enable music labels and managers to effectively launch and manage multiple presave campaigns quickly and effectively, has built-in support for Spotify, Deezer and Apple. Additionally the platform supports sweepstakes and other interactive...[…]

Spotify Management Platform

Here is a preview of our internal Spotify real-time reporting and management platform. Real-Time Spotify Streaming Data:The platform has real-time streaming data as well as historic data (for comparison) on all your tracks. This dashboard provides streams, saves, popularity as well as...[…]

Voice Hotline Examples, Features and Functionality

Here are some recent voice/phone hotline examples to give you some idea of what is possible: 208-273-8623: Kiana Ledé "Mad At Me" Hotline818-639-RGTS: Regrettes "How Do you Love" Hotline+44 808 281 2482: Blossom Helpline (UK)*+44 808 281 2655: Taylor Swift Can't Come to the Phone...[…]

Keith & Kristyn Getty - Presave on Spotify and Apple

Our Presave platform, designed to enable labels to effectively launch and manage multiple presave campaigns quickly and effectively, has built-in support for Spotify, Deezer and Apple. Additionally the platform supports sweepstakes and other interactive campaigns in addition to presaves. This...[…]

AEG Women Strong 2020

We recently launched a campaign for AEG to celebrate International Women's Day (March 8, 2020). The campaign featured a microsite that encourage users to celebrate with AEG, the achievements and contributions of women everywhere. Users were able to "tag their squad" and enter for a chance to win a...[…]

Loretta Lynn Birthday Video Submission Campaign

Lorette Lynn fans were given the opportunity to join her Birthday celebration by uploading video messages expressing their love and admiration for the artist as part of this engaging campaign. Our video submission platform enabled fans to upload both video directly or submit YouTube links for a...[…]