Every year we power dozens of voice campaigns, some big and some small. Here are examples of good marketing and promotional ideas used by music artists and labels to get the word out about their voice campaigns.
Little Mix (#ShoutOutToMyEx)
#ShoutOutToMyEx hotline was released as part of the launch of their new single “Shout Out To My Ex”. UK and international fans were able call to preview the new single as well as leave their own messages for their Ex’s. The group did a great job of promoting the campaign using video teasers made especially for social media. These videos were customized for Instagram, Facebook and Twitter and where an ideal marketing tool in getting the key point across. You can find out more about the campaign here.
A campaign by country music artist Dierks Bentley encouraged fans to leave messages for him on his Dierks Bentley Phone Hotline. He encouraged to participate in the campaign using short “voicemail” videos that were shared on social media. These videos included caller clips and provided “social proof” to fans that he was listening to their messages. This encouraged fans to participate, hoping they too would get featured. For more on the campaign go here.
Tim McGraw (#StayHumbleAndKind)
Tim McGraw hotline was a companion to his #StayHumbleAndKind campaign. Tim wanted to hear fans’ #StayHumbleandKind stories and we was able to do that by encouraging them using a handful of great examples in this video teaser. The audio was also shared on radio stations around the country. For more information about the campaign go here.
Justin Bieber (#HotlineBlingRemix)
The Friday before Halloween we helped launch the #HotlineBlingRemix campaign for Justin Bieber! Brilliantly conceived by his management team and label, the plan involved releasing Justin’s remix of Drake’s single using a phone hotline. The hotline famously received 3M calls in the first week. The team create a highlight reel to promote the campaign (which trended twice on Twitter on Halloween’s eve). You can find out more about the Justin Bieber’s “Hotline Bling” campaign in this post.
We helped launch a phone hotline for legendary rockers Pearl Jam. The ‘Gigaton’ hotline allowed fans to preview Pearl Jam’s upcoming LP ahead of its release. The marketing team created a retro flyer that they shared on . You can find out more about the campaign here.
The Grili phone campaign featured both graphic and social media photos she used to promote the campaign.
Imagine Dragons “planted” a phone number within their music videos. Find out more about campaign here
Social post from Miley Cyrus campaign.
View this post on Instagram
Liam Payne #HomeWithYou Hotline
Social post from Liam’s #HomeWithYou campaign.
Happy Tuesday everyone!
+44 800 808-LIAM (UK)
+1 (850) 888-LIAM (ROW)
— The Daily Payne (@realdailypayne) August 21, 2018
Last 5 posts by admin
- User Generated Content Walls - June 12th, 2020
- Twitter Radio Request Campaigns - May 26th, 2020
- Promoting Spotify Playlists: The Presave Platform - May 15th, 2020
- Spotify Presaves & Sweepstakes Platform - March 13th, 2020
- Mother's Day Is Around the Corner - April 20th, 2018
Last 5 posts in Phone Hotline
- Pearl Jam 'Gigaton' hotline - March 23rd, 2020
- Voice Hotline Examples, Features and Functionality - March 11th, 2020
- No Sleep Club "Mad At Me" Hotline - July 17th, 2019
- Whatever It Takes (Imagine Dragons) hotline - (702) 800-2422 - October 13th, 2017
- K.Flay Everywhere is Somewhere Phone Hotline (800-845-4022) - March 10th, 2017