Lil Tecca – Virgo World Hotline

Lil Tecca – Virgo World Hotline

We recently launched another album preview hotline, similar to the one we created for Pearl Jam, that allowed fans to preview 5 songs (3 new songs, 2 previous songs) each day leading up to the Lil Tecca’s release of Virgo World.  Like our phone applications, this campaign allowed callers to opt-in to receive text updates […]

James Bay

James Bay

We recently launched a phone hotline campaign for Republic Records artist James Bay.  Fans who preserved his upcoming single “Chew On My Heart” were able to call the hotline to preview the song before it was released at 607-600-2439 (we also provided a UK-based number as well for his British fans). Fans were also able […]

Promoting Voice, Phone and SMS Campaigns: Best Practices

Promoting Voice, Phone and SMS Campaigns: Best Practices

Every year we power dozens of voice campaigns, some big and some small.  Here are examples of good marketing and promotional ideas used by music artists and labels to get the word out about their voice campaigns. Little Mix (#ShoutOutToMyEx) #ShoutOutToMyEx hotline was released as part of the launch of their new single “Shout Out […]

Pearl Jam ‘Gigaton’ hotline

Pearl Jam ‘Gigaton’ hotline

Last week we helped launch a phone hotline for legendary rockers Pearl Jam.  The new ‘Gigaton’ hotline allowed fans to preview Pearl Jam’s upcoming new LP ahead of its release on Friday (3/27).  Although the promotion is over, you can test out the original hotline by calling: 585-207-3276 (different from the original number: 585-207-3275). Click […]

Talk to Girli

Talk to Girli

English artist Girli did a great job of promoting her phone hotline. Her marketing included a call to action video (https://vimeo.com/206455477) that she shared on her social media that asked fans to call her hotline to leave a message asking for confidential life advice! As part of the campaign Girli would respond to some of […]

Jencarlos Canela Hotline: 305-363-6634

Jencarlos Canela Hotline: 305-363-6634

We have been powering a new trend in music videos that we internally termed “The Call Me”. The idea is the artist includes a Phone Hotline (toll-free or landline) that allows fans to interactive and respond.  This trend obviously makes the most sense with songs that strong call to action that involves a phone or […]