We recently launched another album preview hotline, similar to the one we created for Pearl Jam, that allowed fans to preview 5 songs (3 new songs, 2 previous songs) each day leading up to the Lil Tecca's release of Virgo World.  Like our phone applications, this campaign allowed callers to opt-in to receive text updates from the artist.  This feature was then used later on to promote merch and other offerings from the artist.