Reactions to Bastille Hotline

Reactions to Bastille Hotline

Bastille’s hotline took the internet by storm! The news that Dan Smith is answering phone calls from fans spread quickly and the reactions didn’t fail to come. Here’s what nme.com and readdork.com wrote about the campaign. And check some of the fans’ reactions on social media: Pictured: me ascending to a new plane of existence […]

Bastille “Direct to Artist” Phone Activation

Bastille “Direct to Artist” Phone Activation

We recently powered a unique voice campaign that allowed fans to call numbers in the US and UK (and in some other countries) to call an listen to a message from Dan Smith.  What fans didn’t realize was a small percent of fans actually got transferred directly to Dan’s phone.  As a result, Dan got […]

Mother’s Day Is Around the Corner

Mother’s Day Is Around the Corner

Mother’s Day is right around the corner, and that means apps! Holidays and special occasions such as Christmas, Valentine’s Day, and Mother’s Day tend to be a pretty busy time around the office. This year, Mother’s Day is no exception. In the past, we have powered a broad range of Mother’s Day activation including sweepstakes, e-cards, […]

Cheat Codes Puzzle and Spotify Leaderboard

Cheat Codes Puzzle and Spotify Leaderboard

This is a recent campaign that combines a Spotify-driven leaderboard with a HTML5 game puzzle we developed for client 300 Entertainment. The idea was to encourage fans to put the cover for the duo’s current single “Together” again. We also created a unique Spotify “Autoplay” feature to give fans a preview of the single and encouraged […]

Billboard Regulations on Stream to Win Campaigns

Billboard Regulations on Stream to Win Campaigns

INTERNAL MEMO Nielsen/Billboard Guidelines on Incentivized Streaming There can be no contesting or incentives to the consumer to stream albums or tracks in return for — or a chance to win — goods or experiences (whether virtual or actual). If such a contest or incentive offer occurs, all streams for the specific track and/or album […]

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