Posts

Liam Payne #HomeWithYou Hotline

Happy Tuesday everyone!📞Call 📞+44 800 808-LIAM (UK)+1 (850) 888-LIAM (ROW)And listen to a snippet of #HomeWithYou from @LiamPayne highly anticipated EP #LPFirstTime out this Friday 24.8.18— The Daily Payne (@realdailypayne) August 21, 2018   View this post...[…]

AEG Go Green 2020

We recently launched a microsite for AEG as part of Earth Month 2020 at http://www.aeggogreen.com The microsite is part of AEG's 1Earth initiative and encourages users to learn how they can help create a better future.  The site features a plastic footprint calculator, video sharing activation...[…]

Bookmarking Platform

The Metablocks Bookmarking platform is designed to help labels and other business better organize and share important information and web-based resources.  The platform allows users to create as many bookmarking projects as necessary. Each project is represented by a page. A page can contain any...[…]

Crave the Color 2019 - Loyalty Program

This is a recent loyalty campaign we launched for Klarbrunn Vita ICE. It is similar to other campaigns we have done for Vita ICE in the past (Summer Giveaway, Jake Owens Sweepstakes). Metablocks generated over 4 million unique codes that printed on Vice ICE bottle caps. Customers who purchase...[…]

Chris Jobe Stream to Win Campaign

We power a lot of "Stream to Win" Spotify applications for music labels and artist management. A good example of one of these can be found at: http://presave.tweematic.com/streamchrisjobe The idea is using our Spotify sweepstakes platform to encourage fans to stream a new single in order to...[…]

Primary Wave Spotify Playlist Submission Hub

Our world-class 2Playlist Platform provides tools and services aimed at corporate and individual Spotify playlist curators. Our line of "Curator Direct" hubs allow curators to quick and easily accept and process playlisting requests, you can see an example at at...[…]

Flavors Departing Soon Microsite

This is a recent voting sweepstakes we created for Klarbrunn that allowed consumers to vote for their favorite drink flavors in order to enter for a chance to win a dream vacation around the world. You can enter the sweepstakes at http://www.flavorsdepartingsoon.com/ Consumers are able to...[…]

Cardi B 'Money' Radio Request Campaign

This radio campaign for Atlantic Records artist Cardi B is designed to encourage, empower and enable fans to request new singles on Twitter in an attempt to drive both airplay and stream of the track! Fans type in their city and are presented with a list of local stations that they can choose...[…]

AEG Go Green

We recently launched the AEG Go Green microsite as part of Earth Day 2019 to encourage users to conserve more, use less and recycle, plus make them aware of AEG's global conservation efforts. The microsite allowed users to measure their carbon footprint using an interactive calculator, share the...[…]

Why Don't We Radio App

The idea behind this radio request campaign for WBR's Why Don't We is to encourage fans to create awareness around their new track "8 Letters" on Twitter.  The application encourages, empowers and enables fans to request the single in their own town or state and share their request with radio...[…]

Cristian Castro HiFi Audio and Video Download Page

This is an example of music download application used to deliver Hifi digital copies of songs and videos to buyers of vinyl records. When consumers purchase a vinyl they get a code they can use to unlock and download exclusive content (audio, video, i.e.). See can see the application in action at...[…]

Liam Payne Phone Hotline

This is a phone hotline application we created for the release of Liam Payne's most recent EP to allow fans to preview songs daily prior to its release. Fans in the UK and United States were able to call the numbers to hear snippets of the songs (with a new song being revealed each day) prior the EP...[…]

Reactions to Bastille Hotline

Bastille's hotline took the internet by storm! The news that Dan Smith is answering phone calls from fans spread quickly and the reactions didn't fail to come. Here's what nme.com and readdork.com wrote about the campaign. And check some of the fans' reactions on social media: Pictured: me...[…]

Bastille "Direct to Artist" Phone Activation

We recently powered a unique voice campaign that allowed fans to call numbers in the US and UK (and in some other countries) to call an listen to a message from Dan Smith.  What fans didn't realize was a small percent of fans actually got transferred directly to Dan's phone.  As a result, Dan...[…]

Granger Smith Surprises Fan at Her Workplace (Direct to Artist)

We recently ran one of our most successful voice campaigns for BMG artist Granger Smith.  Granger promised to personally call fans who purchased a physical copy of this new album. In the process of calling back fans who purchased his album (See more here), Granger decided to pay one of his...[…]

Mother's Day Is Around the Corner

Mother's Day is right around the corner, and that means apps! Holidays and special occasions such as Christmas, Valentine's Day, and Mother's Day tend to be a pretty busy time around the office. This year, Mother's Day is no exception. In the past, we have powered a broad range of Mother's Day...[…]

Cheat Codes Puzzle and Spotify Leaderboard

This is a recent campaign that combines a Spotify-driven leaderboard with a HTML5 game puzzle we developed for client 300 Entertainment. The idea was to encourage fans to put the cover for the duo's current single "Together" again. We also created a unique Spotify "Autoplay" feature to give fans...[…]

Billboard Regulations on Stream to Win Campaigns

INTERNAL MEMO Nielsen/Billboard Guidelines on Incentivized Streaming There can be no contesting or incentives to the consumer to stream albums or tracks in return for -- or a chance to win -- goods or experiences (whether virtual or actual). If such a contest or incentive offer occurs, all streams...[…]