CKay Valentine's Day Hotline
Nigerian singer-songwriter and music sensation CKay, signed to Warner Music, decided to treat fans this year by allowing them to call him on his hotline for Valentine's Day. Fans around the world were able to call and speak with CKay by calling his hotline during a 6-hour window. As part of...[…]
Primary Wave - 'Valentine's Day Sweepstakes'
This is a recent Valentine's Day sweepstakes (and Spotify playlist) activation we deployed for Primary Wave's Legend's of Love Valentine's Sweepstakes promotion at https://www.valentinesdayplaylist.com The idea is fans choose their favorite artists and connect on Spotify to enter the...[…]
Nicki Minaj - 'Do We Have a Problem?' PhoneLine
We recently launched a phone hotline for Republic artist Nicki Minaj to help promote her new single "Do We Have a Problem?" The hotline (213-523-7762 or 213-523-PROB) was designed to allow fans to call Nicki with their problems. Fans were able to leave messages and Nicki was able to respond to...[…]
SelvaRey Rum Sweepstakes - LoyaltyPro
We recently launched a holiday sweepstake for Bruno Mars' rum brand - SelvaRey on our LoyaltyPro platform. The idea behind the LoyaltyPro Platform (see other examples) is to reward fans for performing a broad range of tasks. These tasks include social tasks (sharing, watching videos, i.e...[…]
ALOK x John Martin - "Wherever You Go" Fan Video Submission
We recently launched a Video submission "contest" for Spinnin' Records artist ALOK. The campaign at https://www.alok-whereveryougo.com/ encourages and allows fans to submit videos (after they connect on Spotify) for a chance to get featured on ALOK's social channels. Fans are able to upload a...[…]
Mayday Parade "Golden Days" Spotify App
We recently launched a unique campaign for BMG group Mayday Parade that allowed fans to nominate a friend to receive a special "Golden Day" package via the mail. The offer was limited to the first 250 users who connected via Spotify and submitted their friend's information. The campaign can be...[…]
Monsta X - 'One Day' Streaming App
With the release of Monsta X's new single "One Day", we launched a microsite that encouraged fans to stream the single as many times as possible for "One Day". The site provided links to all of the popular streaming services and also featured a counter that estimated the total numbers of streams...[…]
TWICE "The Feels" Radio Request
This is one of our many Twitter-based radio request campaigns for Republic artist The Feels. The idea is simple - encourage fans to request your current single on radio via Twitter! Fans type in their state or city and are presented with a list of local stations that they can choose from and...[…]
"ROCKtober" PrimaryWave Sweepstakes
This Halloween, we launched a Spotify sweepstakes for music label Primary Wave. The idea was to promote a different rock artist for "14 days of Rocktober". Each day featured a different artist and a different set of prizes. Users who connected that day would follow both Primary Wave and the...[…]
Devo - 'New Traditionalists' Giveaway
We have a new sweepstakes that just launched for Devo at https://viral.tweematic.com/devo. This sweeps is based on a new platform we recently released that gives users points for performing multiple activations. The platform allows fans to get points by performing tasks that including liking...[…]
Elohim - 'Journey to the Center of Myself' Presave on Spotify
See app at http://presave.tweematic.com/elohim Mobile version[…]
Boost Your Future Video Upload
See app at https://www.boostyourfuture.com/ Mobile version[…]
Blue Chair Bay -Sam's Club
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Blue Chair Bay Money Back App
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Trace Adkins - 'The Way I Wanna Go'
See app at https://www.thewayiwannago.com/ Mobile version[…]
Southern Charm Picnic Co. Summer Sweepstakes
You can check the app here[…]
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Janelle Arthur - Hand Me Down
You can check the app here[…]
Like 1999
This is a unique campaign we developed based on a creative vision driven by UMG Canada for the Canadian group Valley's new album title "1999". The idea of the campaign was to "re-imagine" Spotify and streaming a little over twenty years ago in circa 1999. UMG Canada's vision was to create a...[…]
Evanescence - The Bitter Truth Pre-Save Competition
This campaign for Evanescence is an example of our popular "Presave and Enter to Win" category of activations. The idea behind these is simple - encourage users to both presave, and then share the presave with friends. Each user receives a unique link that servers as a "referrer" code and is...[…]