"ROCKtober" PrimaryWave Sweepstakes

This Halloween, we launched a Spotify sweepstakes for music label Primary Wave.  The idea was to promote a different rock artist for "14 days of Rocktober". Each day featured a different artist and a different set of prizes.  Users who connected that day would follow both Primary Wave and the artist on Spotify. The campaign was hosted on custom microsite: https://www.rock-tober.com/

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