Re-skin, repurpose, reuse! The latest promotion to reuse an app is Dierks Bentley's Riser Bird. Originally written in HTML5 for a flyaway sweepstakes, the game has been reused to promote Dierks Bentley's CMA nominations. Fans can play the game and then share their score for a chance to win a copy of "Riser" and a CMA prize pack. Their score will be added to the "Riser Hall of Fame". You can check it out here: http://www.dierks.com/riserbird
Main screen
Fans must play the game and then share their score on Facebook or Twitter
Share screen
After playing, fans must share their score on Facebook or Twitter to enter the sweepstakes.