We have talked about our viral meta-connect sweepstakes engine in the past (see our Metablocks list on the subject). This week we launched a very unique virtual line-up application as part of a project with Redlight Management, The Greenroom PR, and Live Nation. This project is a collaboration with the creative forces behind the Riser Bird Game.

Fans connect using Facebook or Twitter and virtually line up for a chance to win ticket upgrades. Fans move up in line by performing daily tasks that include sharing messages (on Facebook and Twitter), sharing photos and videos, following the artist (on Twitter and Instagram), joining an email list, referring friends, and many other similar tasks. Check out the application for yourself: http://www.riseuplineup.com/