The latest addition to our growing inventory of Spotify applications is the Pre-Save for Spotify campaign. To target more users, especially in Europe and South American, we recently expanded our Pre-Save Campaign offering to support both Spotify and Deezer campaigns.
Pre-Save for Spotify – Pre-Order for Streaming
This new activation allows users to connect on either Spotify or Deezer to follow an artist and “pre-save” their upcoming album. What this means is that once the album is available for streaming, it will automatically get added to their Spotify or Deezer library and playlist.
This activation can be used as a standalone or easily combined with a sweepstakes element.
You can check out our Fenix Pre-Save campaign for Sony Music Latin artist Nicky Jam at http://tweematic.com/nickyjam
Connect to Pre-Save
Once fans connect on Spotify or Deezer (they automatically follow the artist as part of the process), they are able to specify what playlist to save the pre-release album and whether or not they would like to receive an email notification.
Fans can create a new playlist that will only include the new album when available.
All of our campaigns work seamlessly on mobile device and this is no exception. Like our other Spotify applications, this one is responsive and optimized to work on a range of popular mobile devices.
Pre-Save to Spotiify – Resources and Links
- The Pre-Save for Spotify Platform from Metablocks
- Pre-save Options, Strategies and Approaches
- Pre-save for Spotify Campaign Overview