The "Standard" Pre-save for Spotify Option
This is probably the most common option found "in the wild"
Playlist created on activation: Yes
User can select an existing playlist or creates a new playlist into which available tracks (and eventually the album) is saved.
Playlist created on release: No*
The original playlist is used unless it is missing, then a new playlist is created.
Artist playlist followed: No
User encouraged to share: Yes (Optional)
Album & tracks added to library on release: Yes
Artist followed on activation: Yes**
Pros:
- Users have immediate access to existing tracks in their playlist
Cons:
- The playlist can "get lost" by release day (loose their position) or fans forget where they are
- More confusing since it presents more options than perhaps necessary
Examples:
The "Day of Release" Pre-save for Spotify Option
This is the no-nonsense day of release option we recommend for many artists.
Playlist created on activation: No
Playlist created on release: Yes
A playlist is created with a default name at the top of the list.
Artist playlist followed: No (Optional)
User encouraged to share: Yes (Optional)
Album & tracks added to library on release: Yes
Artist followed on activation: Yes**
Pros:
- The playlist is created at the "top" and gets the most attention on the day of release
- Least confusing and simplest option with streamlined workflow
Cons:
- Users no not immediately have access to a playlist, but this is solved by following an artist playlist (see above)
- Less standard
Examples:
The "Click and Done" Pre-save for Spotify Option
This option is essentially the same as the "Day of Release" option except without branding and any user interface trimmings. Despite the simplicity of this option, we DO NOT recommend it because it is most easily overlooked and ignored.
Playlist created on activation: No
Playlist created on release: Yes
A playlist is created with a default name at the top of the list on the day of release.
Artist playlist followed: No
User encouraged to share: No (Optional)
Album & tracks added to library on release: Yes
Artist followed on activation: Yes**
Pros:
- The playlist is created at the "top" and gets the most attention on the day of release
- Least expensive optional, usually integrated into a website
Cons:
- Least effective from a marketing perspective - users don't respond well to call to action
- Confusing because little or no feedback (other than confirmation) is provided
Examples:
- Coming soon...
The "Quiet" Pre-save for Spotify Option
This is the preferred option for more established (or older) bands or artist who prefer not to "over market" or for genres outside of the mainstream. Its very classy!
Playlist created on activation: No
Playlist created on release: No
Instead of creating a playlist, user follows artist playlist on activation
Artist playlist followed: Yes (On activation)
User encouraged to share: Yes (Optional)
Album & tracks added to library on release: Yes
Artist followed on activation: Yes**
Pros:
- Super simple option that allows artist and label to grow followers for the artist playlist which is more valuable in the long term than creating new individual user playlists
- Ideal for artist who try not to "over market" to fans or minimalists
Cons:
- Users no not immediately have access to a playlist, but this is solved by following an artist playlist (see above)
- Less standard
Examples:
The "Pre-Access with Spotify" or "Evergreen" Pre-save for Spotify Option
This subscription model or option is something we came up with at Metablocks and doesn't limit itself to just a single album, EP or single but looks to establish a longer term relationship with fans by delivering new music to their Spotify library indefinitely until they end their "subscription". This option requires special features and functionality not found in standard pre-saves, contact for more details.
* A new playlist is created if the original is missing
** Optionally music label can also be followed