This is an example of a recent Instagram AR filter we developed for Latin music group Eslabón Armado's recent single: Entre La Lumbre. This Instagram filter plays of the "flame" effect which is part of the single's cover design. This is a good example of using an Instagram filter to engage with fans (the filter plays a snippet of the song) and that leverages the look and feel of single cover art or music videos. You can try out the filter at https://www.instagram.com/ar/3835938359799831/
The filter is inspired by the cover art for the single and features a "flame" effect.
See other examples at http://news.metablocks.com/lists/567-2110288189