This unique Valentine's Day campaign for Trey Songz allows fans to pick from one of four GIF templates to generate and their personalized Valentine's Day GIF with friends or loved ones, and to help promote his new show on VH1 at the same time.  The activation can be found at at http://www.tweematic.com/tremainetheplayboy

Step 1: Users Select a GIF templates.
The first step involves selecting one of the four available GIFs to start the process.

Step 2: Users add a Personal Message
Users can add a short message that gets superimposed on the user generated GIF.

Step 3: Save and Share the GIF
Once the GIF is generated, users can share their personalized GIF on a variety of social networks or using email.

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