In December 2016 Sony Music artists Pentatonix launched a unique "interactive village" activation that featured almost a dozen Christmas specific campaigns as part of the Holiday Season. We are big fans of this type of "More is More" approach that rolls out multiple interactive campaigns over a period of time. We are fortunate enough to power of a number of the activations. You can check out the PTX Interactive Village at http://ptxvillage.ptxofficial.com/
Welcome
A welcome screen is always a good idea with more complex or engaging campaigns because it allows to set the tone and expectation for visitors.
Interactive Village - View
Users could navigate the interactive village and interact with over a dozen different elements.
Game: Guess That Song - View
This is a new activation we developed specifically for this campaign. This idea is to have fans guess popular Pentatonix songs as quickly as they can in order to share their high score. Read more about it or view the application.
Gas Station: Christmas Car Ride Playlist and Map Generator - View
This Pentatonix Christmas Road Trip application allows users enter the start and end locations for their trip and they connect using Spotify to generate a Google map with route information as well as a Spotify playlist they can listen to during their trip. Read more about it.
Bakery - View
The Bakery activation
Photo Booth - View
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Post Office - View
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Merch - View
The merch booth is a no brainer and simply links out the the Pentatonix online store.
Optical - View
This activation links out to VR music video created in partnership with lego.
Holiday Market - View
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Record Store - View
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Town Hall - View
The Town Halls open up a light box that features a content wall (collection) of social media posts based on the the hashtag #APentatonixChristmas.
Theater - View
The theater links out to an interactive gallery of Pentatonix video gallery.
Live Arena - View
The Live Arena links out to a calendar of upcoming events.
