Our content wall application for Sony Music artists Little Mix was part of a multi-activation campaign for the launch of their new song "Shout Out to My Ex".

The concept behind this User Generated Content (UGC) campaign was to encourage Little Mix fans in Spain to submit their "Shout Out To My Ex" stories on the content wall for a chance to enter a contest.

Check out the activation at http://www.shoutouttomyex.co/wall/

User Generated Content
Users were able to enter and share their "Shout Out To My Ex" for a chance to win the grand prize in a contest draw. The idea of combining the UGC campaign with a contesting component as brilliant since it created added incentive for fans to participate.

Sharable Photo and Content
Once a user entered their "Shout Out To My Ex" story, the application automatically generated sharable content that users could post on social media or send via email to friends.

Mobile Support
Here is what the campaign looks like on a mobile device. As is the case with all of our projects, mobile support is coming more important than desktop support as more and more users are accessing our activations on their mobile devices.