This is probably one of our best campaign re-skinning examples.  We have launched similar campaigns for Harlequin using the same core activation for Mother's Day 2016 and Christmas 2015. This year's activation can be found at http://www.harlequinchristmas.com/

Making the Suggestion - Guided Quiz
Users are asked thee sets of questions in order to recommend a Christmas present for their loved one.

Recommendation Engine
At the end of the quiz, the application suggests a book to purchase. Users can purchase it or get another recommendation.

Responsive Design
Here is what the campaign looks like on a mobile device.