This is a recent Spotify contest campaign for Sony Music Belgium artist Emma Bale. A growing number of our project now originate from Europe. You can check out this activation at http://www.tweematic.com/worthit/
Users connect on Spotify with Emma Bale in order to win a private living room concert.
Spotify Sweepstakes Engine
Users are asked to follow the artist and create a new playlist as part of the entry process. This particular sweepstakes uses are very flexible 2Playlist sweepstakes engine.
Mobile Support
Here are screenshots of the mobile version of the campaign.