This is a recent multi-day (advent-style) application we created for BMLG/Hard 8 country music artist Brantley Gilbert that allowed fans to unlock exclusive video clips from Brantley's upcoming album. Fans could connect on Facebook or Twitter to unlock the daily reveal. As part of the unlock they were also entered for a chance to win tickets plus an RV.

Sweepstakes Component
One easy way to improve the overall effectiveness of most interactive campaigns is to include a sweepstakes components.

Stage 2 - Reuse, Reuse, Reuse
After the initial reveal campaign, and after the album was release, we switched the to a video wall that featured Instagram videos (one for each song).

Always Mobile and Responsive
All of our projects are responsive and optimized to work on a range of popular mobile devices.