We recently introduced a new category of Spotify application that requires users to stream a track in order to enter a sweepstakes. The goal of many of the campaigns we drive is to increase the number of streams for a particular song, this activation allows our clients to quick and effectively achieve this goal.

You can check out the application at http://www.tweematic.com/igotyou/

Users connect on Spotify and are then required to stream a song for at least 30 seconds (time can be adjusted by campaign) in order to enter a sweepstakes.

Once users have streamed the required track, they are able to participate in the sweepstakes.  Since the application allows users to enter once for each time they stream a track, this type of activation can more effectively increase streaming!

Video Demo

 

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