Phone hotline has really become a popular activation for music artist this year. Since our record-setting Justin Bieber's #HotlineBlingRemix hotline last year, we have deployed many dozens of phone applications and hotlines in the United States and internationally.  Five of our last six phone campaigns were actually deployed outside of the United States or had an international component to them.  Our hotline for Sony Music UK group Little Mix is a great example. As part of the launch of their new single "Shout Out To My Ex", UK and international fans were able call to preview the new single as well as leave their own messages for their Ex's. You can try the hotline for yourself at: 777-825-6939.

 

Little Mix #ShoutOutToMyEx Hotline from Metablocks on Vimeo.