Most of our core application platforms have been localized for popular European and Asian languages.   Our photo booth, Spotify sweepstakes, album cover reveal, and video submissions platforms all have multi-language support.  This campaign for Sony Music Spain's Brian Cross allows fans to connect on Spotify in order to enter a contest for a chance to win VIP tickets to a Brian Cross concert.  When fans connect with Brian Cross as part of this Spanish-language campaign, they automatically follow Brian Cross and add his new single 'Darkness To Light' to their Spotify library.

You can see the app at http://www.tweematic.com/darknesstolight

Customization Support
Because of local Spanish sweepstakes laws, it necessary for fans to explain why they should be selected as part of the entry process.  This feature is a good example of how our core platforms can easily to customize to support local laws, requirements or regulations, and speaks to our growing experience in working with European and Asian music labels.

Sharing Encouraged
As usual, fans are encouraged to share their entry with friends on social media.