We have been powering a new trend in music videos that we internally termed "The Call Me". The idea is the artist includes a Phone Hotline (toll-free or landline) that allows fans to interactive and respond. This trend obviously makes the most sense with songs that strong call to action that involves a phone or texting, but that's not a requirement.

At the end of the "THat Part ft. Kanye West" video, ScholBoyQ included a hotline number: 1-800-351-1132. Fans that called his hotline had the chance of receiving a phone call back from the artist. We also created a #GetTopOnPhone microsite as part of the campaign that can be seen at http://www.gettoponthephone.com/

Music Video: THat Part ft. Kanye West