This unique Spotify sweeps activation for Capitol Records mega-artist Katy Perry allows fans around the world to connect via Spotify and enter for a chance to win a one of kind #RISE flag made from the parachute used in the official video. The application, located at http://www.tweematic.com/rise is also geo-aware and targets users from different countries with different opt-in options.
Users simply connect on Spotify to follow Katy Perry, her Official Playlist and #Rise track and are automatically entered for a chance to win. Like with all our Spotify campaigns, this one has the minimum amount of inertia possible! Users simply click one button and the entry process is complete!
Streaming and Video
Once fans connect they are encouraged to stream the new single and what the #Rise official music video.
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