We design and deploy a large number of photo booth applications and meme generators. Some of these are fairly standard and some are very advanced. This photo booth application for the very popular Mexican boy band CD9 allows fans to create custom covers based on their new single "Get Dumb", a collaboration with South Korean girl band Crayon Pop probably destined for International success.
The single cover features a custom Korean-looking font with a unique 3D rendering. We are able to create our own version of the font, creating 26 letter alphabet based on the design of the 6 letters in the song name. We also replicated the effect entirely in HTML5 to create a custom Javascript 3D text-rendering engine that worked in both desktop and mobile devices.
You can check out the application here: http://www.getdumbcover.com. Fans created and shared over 50,000 custom covers in just the first few hours.
This is good example of brilliant thinking on the part of label and management, plus excellent support by the artists themselves, who encouraged fans to use their covers as avatars on social media. A cool or unique single or album cover can spell a great branding opportunity when combined with one of our photo booth engines, when acted on quickly and executed well.
This full featured campaign included a number of other unique compoments:
- Custom photo booth with a built-in Javascript/HTML5 3D text rendering engine and custom font
- Custom font created by Metablocks based on the single cover
- A map with the locations of recent vistors, including "find-me" functionality and map panning
- Submission gallery with recent submissions
- A real-time counter of submissions
- Email subscription component (to encourage data collection)
- Spotify subscription component (to encourage data collection)
Fans were able to enter their first and last names to generate their custom covers.
Once their cover was created fans were able to share them on social media.
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