This is a custom font we developed for a unique campaign for Sony Mexico's  CD9 called #GetDumb.  The band had just released a new single titled GetDump, a collaboration with South Korean girl band Crayon Pop, and the label and management had a smart and innovative idea of allowing fans to create their own custom covers.

In order to create this special photo booth application based on the unique 3D "Korean" custom design used in the single "Get Dumb" cover, we had to re-imagine and create a custom font to be used by the application. Here it is (we called it DUMB-K1).