This is a interesting and unique activation we designed and implemented for Big Machine artist Drake White. The activation servers two purposes:
- It educates fans the significance of the album cover using an interactive explorer that lets users navigate through the different graphic elements of the album cover and discover their significance.
- Allows fans to participate in a scavenger hunt to find items in the album cover and then enter for a chance to win a merch package.
Discovery and Exploration
Users are able to go step by step through each of the elements in Drakes album cover and discover the significance of each set of images.
Sweepstakes
The second component of the activation is a quiz/scavenger hunt component that is a prelude to the sweepstakes.
Entry into the Sweepstakes
Once they are done with the scavenger hunt, users are able to enter the sweepstakes.
Encouraging Sharing
Sharing is an important part of all of our social media campaigns and activations and this one is no exception.
