This is a unique and interesting scavenger hunt we created for Interscope artist AlunaGeorge. The ideas was to create a cool and engaging visualization around her album cover artwork and then hide exclusive content "behind the dots" (see video below). I encourage you to check out the activation at: http://www.tweematic.com/iremember
Fans could engage by click different dots on their desktop or mobile devices to discover hidden content pieces. Once they unlocked a certain number of content pieces, they were able to enter a sweepstakes to win great prizes.
Hidden Exclusive Content Types
Hidden content included photos, videos, music (SoundCloud or Spotify embeds), lyrics and other assets associated with the new album release.
Enter to Win Sweepstakes
Once fans unlocked at least 4 exclusive content pieces, the activation allowed them to enter for a chance to win.
Sharing Options
Once they entered, fans were encouraged to share their participation with friends.
Always Mobile, Highly Responsive
All of our projects are highly responsive and optimized to work on a range of popular mobile devices. This is sometimes a feat when it comes to custom applications or visualizations.
Video