Jerry Garcia: SMS Shortcode Campaign

We recently ran a short code SMS campaign (sweepstakes) for the Jerry Garcia Symphonic Tour.  At the beginning of each show, concert attendees were invited to text GARCIA to 41300 for a chance to win seat upgrades. To help promote the sweepstakes we work with management (Red Light Management) to design digital signage as well as create simple to use onsite modular POS stand-up banners that proved very popular with fans.

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Here are examples of the banners we created to promote the sweepstakes.  These cost-effective, easy to setup banners were created in less than a day and traveled with the show. The banners also featured a QR Code for fans who wanted to access information about the sweepstakes on their mobile phones.

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The banners proved extremely popular with attendees who took pictures in front of the banners and shared them on social media, creating even greater awareness about the tour.

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