Our Father's Day e-card applications for retailer Munchkin is one of our many interactive activations this Father's Day season. You can check out the application on: http://www.munchkinfathersday.com/

More and more our project on hosted on stand-alone microsites with vanity URLs and this is a good example of such a campaign.  Fans were invited to upload pictures of their fathers, apply one of 5 different frames created by Munchkin, and sharing the results on social media.

Support for Multiple Frames
Users were able to first select a Munchkin branded frame for their photo.

Comprehensive Photo Upload Options
Users were then able to upload a photo directly or from a comprehensive range of source.

Sweepstakes Option
Users were also able to enter a sweepstakes for a chance to win a $250 gift certificate.

Social Media Sharing
After users created their Father's Day E-card and entered the sweepstakes they were able to share their creations on social media as well as via email, direct download and text (SMS).