Mother's Day Is Coming Soon!

Mother's Day is right around the corner, and that means apps! Holidays and special occasions such as Christmas, Valentine's Day, and Mother's Day tend to be a pretty busy time around the office. This year, Mother's Day is no exception.

In the past, we have powered a broad range of Mother's Day activation including sweepstakes, e-cards, playlists, and gift idea generators.

Here are some more examples of past Mother's Day campaigns:

UMe Mother's Day E-Card
Our latest app for UMe is a Mother's Day E-Card! Fans can choose a word to describe their mother (sweet, chill, classic, hot, or trendy), and then select a song with a lyric, and add a customized message to their e-card. After saving their card, they can share it on social media. Read more...

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Rixton #Appreciated Mother's Day E-Card (2015)
Mother's Day is a great day for e-cards, and our latest is for Rixton! Fans can share their #Appreciated E-Cards to show mums they are appreciated! Fans can select a lyric from the song, upload their photo, and enter a custom message. After saving, fans can share their e-card on social media (Facebook, Twitter, and Pinterest), and enter the sweepstakes to win a $100 gift card for mum! Read more...

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Rixton Mother's Day E-Card (2014)
E-cards are a great way to let fans personalize their involvement during holidays and special occasions. Using our new and improved e-card engine, we have released more Mother's Day e-cards this year than ever before! This e-card generator and sharing application for Rixton stands out from the crowd by allowing fans to send a card that also plays the artist's song using an integrated Soundcloud player. Read more...

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The Band Perry Mother's Day E-Card
Holidays and special occasions such as Christmas, Valentine's Day, and Mother's Day tend to be a pretty busy time around the office. This year, Mother's Day is no exception. We have launched more Mother's Day e-cards this year than in the past, based on new and improved e-card engine. This e-card generator and sharing application for The Band Perry is a good example. Read more...

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Sarah McLachlan Shine On E-Card
Many of our E-Cards from Mother's Day 2014 came with songs built into the card, ready to be played! Our E-Card Tweematic for Sarah McLachlan was one of them, allowing fans to choose a preview song from her new album to imbed! Like our other E-Cards, it also features the option to upload a photo, select a song lyric, add a personal message, and share on social media (Facebook, Twitter, and Pinterest). Read more...

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Il Divo Mother's Day Sweepstakes
Reuse is key for a lot of our clients, and we encourage them to re-skin and re-launch our applications as a great way to save on cost and get a better return on their investment. This Il Divo Mother's Day Sweepstakes is an excellent example of this principle in action! In February, we launched a Valentine's Day Sweeps for the group, and with a few minor adjustments, we were able to re-purpose it for Mother's Day! Read more...

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Tim McGraw Mother's Day E-Card
This year we broke our record for Mother's Day E-Card tweematics! Among the many we developed and launched was this app for Tim McGraw, featuring a selection of lyrics from "Meanwhile Back At Mama's" and a link to listen to the song! Along with selecting lyrics, fans can also upload a photo, enter a custom message, and save and share the card on social media, including Twitter and Facebook. Read more...

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Laura Bell Bundy Mother's Day E-Card
Holidays and special occasions such as Christmas, Valentine's Day, and Mother's Day tend to be a pretty busy time around the office. This year, Mother's Day is no exception. We have launched more Mother's Day e-cards this year than in the past, based on new and improved e-card engine. This e-card generation and sharing application for the Laura Bell Bundy is a good example. Read more...

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