The #GutsGloryRam represents an excellent example on a sponsor-driven campaign and microsite. BMLG artist Levi Hummon partners with Chrysler RAM trucks to create a unique nationwide campaign with strong social media components embodied in the microsite we created to promote the campaign at: http://www.gutstogloryroadtrip.com

The campaign coincided with the release of Hummon's new EP and centered around the song Guts and Glory, written with Chrysler RAM trucks in mind.  As part of the #GutsGloryRam campaign, Hummon toured the United States in a Chrysler truck promoting his EP, Chrysler's sponsorship and the campaign with local press stops and fan activations.

The purpose of the microsite was to bring the campaign and the video, photo and other content generated to a single central location, easily accessible by fans, press and prospective truck buyers.

The microsite included many unique components designed to complement all aspects the campaign. These inluded:

• Product Information: Info on the sponsor and the sponsor's products (truck section)
• Activation Map: A map of activations and activities throughout the United States so that fans (radio and press) could follow Hummon's journey
• Daily Videos: Each city had an video that as automatically generated based on all the content gather there. (Examples: San Diego, Dallas, Detroit, Nashville and New York). These automated videos were also used to promote the campaign on Facebook, Twitter and Instagram.
• Spotify Sweepstakes: The label capitalized on the experience by promoting Spotify streams and encouraging visitors to connect with Hummon on Spotify for a chance to win.
• Content Feed: We brought in user generated content (mixed in with official content) from Instagram, Twitter and other sources to show fans engaging with Hummon throughout the campaign. Fans could share their photos with the hashtag #GutsGloryRam to featured.

Microsite
The microsite site served as the central starting point and content aggregation hub for the campaign.

Spotify Activation

Fans could connect with Hummon on Spotify and create their own #GutsGloryRam playlist to be entered for a chance to win an autographed EP plus tickets!

After entering (and following both Hummon and Chrysler), fans were encouraged to share their playlist on Facebook or Twitter for an additional entry.

Always Mobile, Highly Responsive
All of our projects are highly responsive and optimized to work on a range of popular mobile devices, this was no exception. We created a mobile version that was easily accessible to users and provided important dates and information quick.