Mobile campaigns are a great way to connect with fans, offer exclusive content, and interact with fans live during a show. The Mariah Carey mobile campaign focuses on Mariah's performances at the The Colosseum at Caesars Palace in Las Vegas! At the end of each performance, fans are given the chance to text "Mariah" to 444999 to join Mariah's mobile list and receive a link for a FREE music download!

Mobile campaign
Fans are encouraged to text "Mariah" to 444999 to receive a free music download

Mobile Flow
This is what the mobile flow looks like after fans opt in to Mariah's mobile list