The Dierks Bentley mobile campaign focused on boosting attendance as part of Dierks' Good Morning America (GMA) appearance. To do that, we devised a mobile sweeps that encouraged fans to:
- Go to see Dierks at GMA
- Enter for a chance to meet him after the GMA performance
- Opt in for mobile updates (and reminders) from Dierks
Because of the nature of the prize, the campaign targeted people in the immediate New York area who could realistically attend the event. Fans who signed up were reminded of the event a day in advance. On the day of Dierks' GMA appearance, five winners were selected and contacted via text.
Text campaign
Fans can text "Dierks" to 444999 to enter for a chance to meet him at GMA
Mobile Flow
This is what the mobile flow looks like after fans opt in to Dierks' mobile list
