Mobile SMS and MMS campaigns bring interaction directly to fans' pockets, especially during concerts. The Cassandra Wilson campaign uses texting to drive both mobile and email opt-ins by offering fans a free music download when they share their information. Requiring fans to opt-in for mobile AND email updates to unlock the download ensures a larger subscription audience. Cassandra Wilson promotes this offer at the end of each show, encouraging fans to opt-in by texting Cassandra to 444999 in return for a free song download.

To learn more about our mobile texting campaigns, visit our mobile division, Text2.Co.

Mobile campaign
The Cassandra campaign uses texting to unlock music downloads

Mobile Flow
This is what the mobile flow looks like after they opt-in to Cassandra's mobile list.

Email opt-in
When fans opt-in for email updates, they are emailed the download link