This week, more clients have signed up for our text marketing solutions (Text2.Co), including Thousand Foot Krutch, OBB, and Cassandra Wilson. Texting campaigns are fast, simple, and easily accessible to fans. Their effectiveness is incomparable, with an SMS open rate of 98 percent (compared to 22 percent for emails, says Venture Beat).

How it works: fans can sign up for mobile updates from artists by texting the campaign keyword to our short code (444999). Fans are added to your mobile list, and will regularly receive updates you send. Fans can opt-out at any time by replying "STOP". Our system (Text2.Co) provides comprehensive support to manage your keywords, messages, and user list.

Including texting opt-in as a requirement to enter a sweepstakes is a good way to grow your mobile list. In the Thousand Foot Krutch campaign, fans can join TFK's Text Message List to enter for a chance to win a TFK Prize Pack. Fans enter the sweepstakes by texting "TFK" (the campaign keyword) to 444999. After signing up, fans will also receive exclusive content and news from TFK.

Examples of texting campaigns:
Thousand Foot Krutch

OBB