Reuse and reskinning are key to getting the best possible ROI (return on investment), like our latest for Whitney Houston - a countdown timer and connect-gated video reveal, reused from her previous promotion. Fans must connect on Facebook or Twitter to reveal the video - available for 96 hours, with the timer counting down to 0. You can check it out here: http://www.tweematic.com/whitneylive/

Main page
Fans must connect on Facebook or Twitter to watch the video

Video page
After connecting, fans can watch the video