Our latest Taylor Swift app is an Instagram sweepstakes! Fans share a a photo with their 1989 album with the hashtag #TS1989 and then enter the sweepstakes for a chance to win a signed guitar. Their photos are added to the UGC (user generated content) wall below. Like all of our Taylor Swift apps, it has been a huge success with a vast amount of fan participation (see a snapshot of the content wall below)! You can check it out here: http://www.tweematic.com/polaroid/

Main page
Fans can use the app to upload a video to Instagram and enter the sweepstakes

Instagram page
Fans must upload a photo to Instagram with the hashtag #TS1989

Entry page
Fans must enter their email to complete their entry

Complete screen
The end of the submission process can feature additional links, including iTunes, artist store, and more