Hunter Hayes Road Race - Season 4

This week we launched the 4th season of the Hunter Hayes Road Race, the longest running offline scavenger hunt deployed on our platform. We have done a lot of work with Hunter's camp in the past, including the Invisible Mosaic and Track Reveal, 2 Code Races, and CMT/Pepsi Campaign; but the Road Race has proven the longest and most successful. The idea is simple - fans perform 3 different activations to reveal clues and a map to find Piano Keys (yes) hidden in each city on the Tour! The winner receives free tickets and a chance to hang out with Hunter Hayes.

You can check it out at: http://www.hunterhayes.com/hhroadrace/.

And read about past seasons here:

Welcome Screen

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Event Screen
Each day at 4:30 PM local time, fans are able to share on Facebook, Twitter, and then subscribe to Hunter's email in order to unlock clues to that day's scavenger hunt location.

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