Theming is important to connect with fans on their level of artist enthusiasm! In our Tweematic for Fences (feat. Macklemore), we've used a repetitive lyric from the song "Arrows" to theme a fan image Instagram mash-up! The lyrics "I live this way" are the theme, and the Tweematic encourages fans to upload their #iLiveThisWay photos to Instagram to be included in the "lyric video". The video exclusively features fan content while the song "Arrows" plays, creating a fan image video mash-up for the song. You can check it out here: http://www.tweematic.com/fences/

Fences #iLiveThisWay
Fans watch a series of user-uploaded images that fade in and out while the song plays