Unlocking exclusive content apps are an easy and effective way to generate social media buzz. They can be combined with all sorts of other apps, including sweepstakes. In this Tweematic we developed for Willie Nelson, unlocking exclusive content (Band of Brothers video) also enters fans in a sweepstakes to win an autographed vinyl! The possibilities for combining apps are virtually limitless, and we are trying out new combinations all the time. You can check out the app here: http://bandofbrothers.willienelson.com or  http://www.tweematic.com/willie

Main screen

Fans are required to connect on Facebook to unlock the content and enter the sweepstakes.  This application is built on our meta-connect platform and supports authentication through Facebook, Twitter, Email and other 3rd party single-sign on products (Gigya, Janrain, Checkd.in, i.e.)

Unlocked screen

Fans unlock the video and are encouraged to share the app on social media (Twitter, Facebook, G+, email).  The connection process also enters the user in the sweepstakes.