We always talk about apps that unlock exclusive content. This Tweematic we developed for Trevor Jackson makes use of unlocking exclusive content - in this case his new song "Good Girl Bad Girl" - by asking fans to connect with Facebook to participate in the app by choosing either "good girl" or "bad girl". This kind of album/song theming is a great way to get fans excited about social media involvement! Combined with unlocking exclusive content (which is already an easy and interesting way to interact with fans and build social media and email following), song theming can be a powerful tool, as seen in Trevor Jackson's "Good Girl Bad Girl" app. You can check it out here: http://www.tweematic.com/trevor

Main screen
Fans are shown there is content to be unlocked by participating.

Selection screen
Fans can then choose whether they are a "good girl" or "bad girl" to unlock Trevor Jackson's song.

Unlocked screen
The exclusive content is awarded for participating, and below that are all of the participants sorted into either "good girl" or "bad girl" categories!