Interscope artist Schoolboy Q released his album this week, and to help support it, we released the "Q-ify Yourself" app: a web-based photo booth, complete with comprehensive sharing, a fan gallery, dozens of graphic assets, sound effects, and of course, mobile support. The app has proved a real hit with his fans, who have taken and spread their user generated content virally around the web (See Rap Genius), after first sharing it on Twitter, Instagram, and other popular social media sites (see below).
You can Q-ify Yourself here: http://www.tweematic.com/schoolboyq/
(Note the web address; although we always support custom domains, subdomains, and embedded iframes, artists can also choose to host apps from our Tweematic servers)
Mobile Edition
Because so many fans access social media and the web in general from their mobile phones, having well-designed and tested HTML5 mobile experience was very important.
Promote, Promote, Promote
SchoolboyQ, along with his label and management, did a good job of promoting the application. This is Schoolboy Q's post on Facebook, which received over 2000 Likes and 100 shares:
Notice the Twitter Card support that we recently added to our Tweematic apps, which automatically adds enhanced graphic information when users tweet our short URLs (Read more about Twitter Card support here...).
Spread Like Fire
The mix of an innovative application and good promotion (and not to forget a successful album release) helped spread the content everywhere!