Hunter Hayes contines to push the envelop when it comes to social media innovation, and by push we also mean pushing it many times! Its no surprise that Mashables has featured the artist (Country's Rising Star Hunter Hayes Backs Music With Digital Dexterity) in the past. Mashable and other publications have continued to follow the raising stars digital exploits (Pepsi Launches 'Iconic Summer' With Country's Hunter Hayes TV Spot) as Metablocks has continued to power many of his social media applications. This includes 2 sesons of the Hunter Hayes Road Race, the Hunter Hayes Code Race, ACA Tweematic Sweeps, PEPSI's #LiveForNow Campaign (Facebook and Twitter) and more recently the #IamNotInvisible shapematic.
This monday we launched an update to Hunter Hayes's Code Race. This is a unique campaign that allows Hunter's fans to complete a set of social media related tasks (following on Facebook or Twitter, sharing on Facebook or Twitter and then subscribing to updates) in order to get a unique single-use pre-sales discount codes that allows them to buy great concert seats before they are available to everyone else.
You can visit http://coderace.hunterhayes.com/ to unlock unique presales discount code. The application also includes a list of upcoming events.
Code Dialog
Once fans perform all of the social media tasks they get a dialog box with their unique code.
Social Media Sharing
Here are examples of the messages the application generates on social media channels (in addition to Following Hunter on Twitter and Liking him on Facebook).
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