We do a large number of Instagram promotions (See Pardi Ugly Sweater contest and Carrie Underwood's Favorite Things Friday). With younger online users skewing towards Instagram and Twitter, more and more music labels and brands are doing Instagram focus campaigns (see our Instagram Application Overview for ideas).

This promotion for UMG Verve artist (and American Icon winner) Ruben Studdard asks fans to share their weight loss photos (Ruben recently participated in American's Biggest Looser) with the hashtag #MeanToBe2104 on Instagram for a chance to be featured in his upcoming "Meant To Be" lyric video. You can check it out here: http://www.meant2besweeps.com/