We think we found a unique new twist on Instagram campaigns - aggregate content and turn it into a memory game! We have mentioned our unique multistage promotion for Live Nation's House of Blues in the past. This week we launched the 2nd stage in this promotion - a Instagram-driven memory game. You can check it out here: http://www.hob20.com/memories
The campaign combines a Instagram-driven sweepstakes (using our legally-compliant Instagram sweepstakes engine) and a memory game that combines fan-generate Instagram photos with photos selected by the client, a rather unique way to feature Instagram photos, we think.
