OBB: Facebook Post Campaign
As part of our campaign for our OBB Instagram Facebook application, we designed, created and managed weekly Facebook posts to promote the application. Frequent reminders, promotion, and feedback are key when it comes to ensuring a successful social media campaign.

• Frequent Reminders: Fans need to be reminded of your promotion! People have a 15 minute "attention window" on Facebook - if they see a post within 15 minutes, they'll jump on it; if not, it disappears from their page. Our "featured posts" provide great ways to promote your campaign without coming across as "boring" or falling into the trap of "over marketing"
• Promoting Fan Submissions: Because these "featured" posts highlight fan entries, they encourage fans to participate. This creates a powerful feedback loop - fans see their work being featured and promoted, which encourages them to participate for a chance to get their own 15 minutes of fame!
• Create More Graphic Content: Featured posts are a great way to share more graphic-driven content! Most marketers know that picture is worth a thousand posts (on Facebook) - which means featured posts are a perfect tool for publishing more interesting, post-generating content.

Launch Your Campaign:
The best way to launch your campaign is graphically! Fans respond better to graphics than they do to text. Don't have any graphics? We'll create one for free for any of our applications or campaigns.

Daily or Weekly Features
Highlight some of the great content being created by fans by using our applications! Most of our products and services provide convenient tools to automate or simplify the process. We'll work with you to create attractive, dynamic templates that can be generated with the click of a button (Photoshop NOT required) and easily shared on Facebook or Twitter. Below is an example of a feature content template we developed for the OBB Instagram campaign:

Also See: Instagram Sweepstakes and Contests

Keep It Coming
You can share your own posts or we can type your posts for you. The key is frequency and consistency! We will work with you to create a schedule, and then stick to it!  After all, you probably have more important things to worry about; our team doesn't, because this is what we do. Where many campaigns FAIL is in failure to consistently promote a campaign. By allowing our team to "work" your page, you can expect an increase in user engagement, and thus more success!

The Feedback Loop Is Where It's At!
The example below is what we mean by the "feedback loop". It is the "social media proof" behind fan engagement and activity. Fans see that their (or someone else's) content is being promoted and highlighted, which makes them more likely to participate! Sometime we seek out and promote submissions from "super fans" - many of whom enjoy their "social media pay day" and promote their "feature" even more aggressively!

Morgan Frazier: Facebook Post Campaign
When we launched the Morgan Frazier Yellow Brick Road campaign, she only had 5,000 followers. As I mentioned, our "Work It" style campaigns are very useful for smaller artists, whose campaigns don't usually automatically "go viral". We worked diligently on this campaign for a 2 month period, featuring submissions and reminding fans to enter and share. Thanks to our campaign, she has doubled her fanbase to over 10,000 fans.

Focus On Fans And They'll Love You For It
Feature campaigns allow you to give fans their own 15 minutes of fame and grow the connection they feel with their favorite artist.

Make Lemonade Out of Lemons
Even the problems of "poor" content or low submission levels are easily masked (and potentially remedied) by a good posting campaign! The content doesn't have be great, rich or profound to work well in a featured post! Fans simply love the fact they THEY have a chance of being featured.

Also See: Yellow Brick Road Campaign

Wolverine: Facebook Post Design
A couple of months ago we launched several XBOX Avatar-related social media campaigns for The Wolverine.

Keep Changing And Mixing It Up
Sometimes you only have one message you want to get out; BUY THE NEW ALBUM! ENTER THE SWEEPSTAKES! That's no problem - just change the graphics and mix it up! You don't have to repeat the same graphic over and over again. We will work with you to create multiple versions of a promotional post that you can rotate over time. Below is a good example of this in action!

 

Fake It Till You Make It!
When we "work it", we really work it. In fact, we have built an entire network of "fan talent" which clients sometimes give us permission to "solicit" in high volumes or at a high quality. At Metablocks we have a saying: "When you are being chased out of town, wave a baton and make it look like a parade!" Running successful campaigns is hard word! We help by making "looking successful" a little bit easier - and when a campaign "looks successful", "being successful" is right around the corner! Often, "faking it" until you reach a critical mass to "make it" is all it takes. Great content doesn't always grow on trees; sometimes you have to give the tree a good shake!